Cape Town, Western Cape - ABOUT US The MySchool MyVillage MyPlanet fundraising programme is one of South Africa’s biggest community programmes.The programme is owned and run by Virtual Market Place (Pty) Ltd, part of the Woolworths Group of Companies. We raise funds for schools, charities and environmental organisations through a card system that allows supporters to raise funds for their beneficiary (school or charity) every time they shop at our partner stores.
Partners make a contribution, on behalf of the supporter/cardholder, towards the beneficiary they have selected. The system allows cardholders to make a difference to a worthy cause without it costing them a cent! The MySchool MyVillage MyPlanet programme raises more than R6 million per month for the schools, charities, animal welfare and environmental organisations it supports. Make Every Swipe Count! JOB PURPOSE To develop and execute an integrated marketing strategy based on the company strategy that will position the brands for sustained customer growth and retention.
Manage the marketing team to ensure effective and efficient delivery of the marketing plan, business insights and brand identity. To develop and manage the strategic social investment budget to execute social investment projects in benefit of the community and the company. ROLE RESPONSIBILITIES Strategic Marketing Plan Develop and implement integrated marketing strategy that supports and enables company strategy, including but not limited to the digital, social, communications and brand strategy.
Customer Relationship Management Develop and deliver end to end customer management strategies that includes: acquisition, activation, growth and retention based on data driven insights. Strategic Corporate Social Responsibility Develop and implement a comprehensive CSI strategy for the company that delivers strategic value to the business (utilising all relevant channels). Partner Relationship Management Provide marketing insight and services to partners that delivers value to all stakeholders.
Team Management Manage the marketing team (which includes but is not limited to a Brand Manager, Insight Analyst, Marketing Assistant and Designer) to ensure efficient and effective delivery of the strategy. Campaign Management Hands-on marketing project management to ensure campaign delivery. Agency Management Contract and Manage relevant agencies and freelance teams.
Corporate Social Responsibility Develop a comprehensive CSI strategy for the company that ties in with its objectives and vision.Review and approve all proposals and manage CSI campaign implementation through grant recipients. Public Relations Create/identify PR and media opportunities and derive maximum exposure for promotions and projects in partnership with the PR agency.
Partner Relationship Management Provide marketing insight and services as required to develop partnerships. Support Sales and Partner Manager with Supporter insights to maximise partner value. Work pro-actively with partners to create marketing calendars that will deliver sales value.
COMPETENCIES Technical Skills Marketing, Digital Marketing and other relevant tertiary qualification Proven experience in a marketing environment with business insight Between 6 - 12 years relevant work experience Highly computer literate Strong understanding of Digital Marketing and Brand principals Behavioural Skills Proven management and leadership experience Strong communication and influencing skills – ability to work across all levels in the organisation Customer centricity Strategic thinking Results driven & proactive High attention to detail Effective communication (verbal, written & presentation) Good Interpersonal skills Planning & organising skills Initiative and creativity Assertiveness Tolerant to change / ability to work effectively in a pressurized environment Ability to work within a team and a range of people at varying levels REMUNERATION Market Related Salary with Benefits
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