Conversion Science - Cape Town, Western Cape - Plumstead, Western Cape - Job description We have an exciting opportunity for a Copywriter seeking to specialize in writing Google search ad copy and managing campaigns in online advertising. We provide all the training required over a 12-month internship.During the 12 months you will learn to becomes a PPC Junior Campaign Manager, with a specialist focus in writing advertising copy.
PPC is a high growth industry both in South Africa and internationally.Search Marketing is the largest part of digital marketing and central to most digital strategies. Roles & Responsibilities PPC Copywriting Conceptualise unique short (character constrained) copy for Google Adwords PPC expanded text advertisements and/or display campaigns.
Administer and write copy in an excel format, apposite to keywords and content.Insertion of Headlines, Descriptions, Paths and URLs, banner and sitelink copy. Ensure that the overall tone of the mandate is observed under the guidance of the Senior Copywriter.
Ensure that the Quality Score is optimised Conceptualise Copy for Scripts and Templates which would be applied in bulk in an automated fashion. Engage in Research into clients’ products and services, the target audience, USPs and their competitors' activities on the Web; Support the Senior Copywriter in the commission of similar duties and assisting with Sales Letters, PR writing and proof-reading where relevant Provide content for Social Media, our Website Blog Amend, revise or redevelop adverts or campaigns in response to feedback from the account team or clients; Campaign Management Assist Campaign Managers to: Set up and manage Google Adwords and/or other PPC platforms for clients (Facebook, twitter, Google Shopping, You Tube for example) Manage, organise and review client campaigns on a daily basis Monitor client budget, keyword performance and success as measured by the campaign goals. Proactively modify campaigns to improve performance and support new initiatives.
Review Google Analytics and prepare performance reports for clients Communicate with clients and responding to client campaign and reporting needs, ensure expectations are managed Learn about Facebook and You Tube campaigns Understand and implement Google Shopping Stay abreast of the latest digital media trends The Internship The internship is full-time. It is 12 months long and commences in July in Plumstead, Cape Town. We provide full training and Google Adwords certification.
You will learn how to set-up and manage PPC campaigns, apply Analytics and perform in-depth reporting. You will specialize in PPC Copywriting If you have the right attitude and aptitude this will be a great opportunity for you to grow and develop highly valuable skills and launch yourself to the top of this highly sought after profession in South Africa. Company Description • Conversion Science specialises in running search engine marketing campaigns, informative web analytics implementations and data driven conversion optimisation.
You'll become part of a fast-growing agency with well-known clients. We are professional, honest and passionate about our work. We provide the best-in Breed Training - the Company's head was Google's Regional trainer for South Africa We are based in the Southern Suburbs, Cape Town.
A moderate monthly salary is paid for the 12 months. Interns who complete the 12-month program successfully will be offered full-time employment. Requirements Bachelors degree or NQF Level 5 National Certificate English Degree or Diploma Copywriting course beneficial Passion for the English language Passion for Digital Marketing and a desire to specialize in PPC as a Copywriter Ability to master Excel Highly Organised Attention to Detail Analytical and strategic thinking Client management skills Ability to multitask Good time-management skills Organised Team Player To Apply Applications Close 15 June 2018 Please send us your CV, copy of ID, academic transcripts and motivational letter.
Please note that if you have not been contacted within 14 days your application has been unsuccessful.
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